Event Background and Objectives: “Your brand is what people say about you when you’re not in the room”Jeff Bezos, the CEO of Amazon, As far back as 1997, Tom Peters described a personal brand as ‘a promise to the marketplace and the world’. In summary, personal branding defines who we are, what we stand for and what we have to offer. Your personal and professional brand is important. It is your blue print to WHO YOU ARE and how people perceive and can experience your authentic self. Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your professional career and life. Many have dubbed 2020 the year of plenty – 20Plenty. The 7 Ps of marketing are a set of key principles that are at the very heart of your marketing strategy. Jointly they are referred to as the marketing mix.The marketing 7Ps is a framework that is also used for marketing campaign planning. The purpose of this masterclass – workshop format is to distil th