Account Management Boot Camp - Sydney July 2019

Friday  19 July  2019  9:00 AM    Friday  19 July  2019 4:30 PM
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Last update 20/07/2019

The Account Management Boot Camp: key skills for emerging AMs

Great technical skills in an agency are not enough, account managers need to be about to manage clients, priorities, execution, money and teams. This is my most popular workshop which I have run around Australia.  Class size is limited to allow personal attention and answer questions.  In this highly interactive and fun one day workshop attendees will learn how to:

Best practice account management

  • Setting goals
  • Best practice account management
  • Account management cycle

 Self management

  • Managing stress
  • Balance work and life

Time management & agency economics

  • Agency economics, time management and budget scoping
  • Negotiating budgets and talking confidently about money

 Set up for success & programs that get results

  • Managing client expectations
  • Taking a brief
  • Elements of programs which get results

 Building better client relationships

  • Using the DiSC model to understand behaviour preferences
  • Communicating with clients
  • Conflict resolution techniques
  • Efficient client communication

 Participant feedback about the Account Management Boot Camp has included :

 “Very relevant and tailored to meet individual needs; great handouts and reading!”

 “Amanda was an excellent presenter – very interactive with lots of examples.”

“I’ll leave this course armed with ideas of things I can apply to my work & contact with clients”

"Always motivating to hear from someone who has succeeded in the field you're working in."

 Workshop Facilitator: Amanda Little, FPRIA

Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had firsthand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.

 Who should attend this course? The Account Management Bootcamp course is aimed at PR professionals with at least one year's experience.

Have questions about the Account Management Bootcamp course- Sydney? Contact Amanda Little -

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Nearby hotels and apartments
The Hub Hyde Park
Level 3, Boardroom , Darlinghurst, 2010, NSW, Australia
The Hub Hyde Park
Level 3, Boardroom , Darlinghurst, 2010, NSW, Australia
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