The Trajectory Series - Month 3 Pre-Accelerator Program (Noon EST)

The TRAJECTORY IS A STARTUP PRE-ACCELERATOR PROGRAM DESIGNED TO HELP FOUNDERS VALIDATE THEIR IDEAS - before they leave their day jobs - and get into an ACCELERATOR PROGRAM.TICKET REQUIRED https://www.eventbrite.com/e/105266432734 [https://www.eventbrite.com/e/105266432734] $35 Month Three - MVPs, Value Propositions, Testing your Hypothesis, Product Features, and Benefits Minimum VIABLE Product or MVP has an emphasis on Viable not minimum! What are you required to ship to provide a useful solution for your customer? What one thing do you want to prove with your MVP? If the product was going to fail, why would it fail? Now that you have some customer feedback, you should start to get your Value Propositions clearly laid out. What is the "lede of your story," how do you tell your story and get "the first things" to be the first thing? For Starters, we tend to clutter up all of the current and potential value propositions in our head and it s tough to be clear to our target customer - we ll help with that process Testing, testing, testing - it s good that you have a hypothesis, but it s just that until you have actual data. We ll outline a process for you to test messaging, advertising and conversion ratios to get DATA to inform your theory. It s time to begin to identify the features and benefits of your product for both the Launch and the Scale of your startup. Scale and vision are great, but you have to survive long enough to get to scale. Narrowing your focus for launch is key - you only have so much in terms of resources, time, engineering, and capital. Remember, constraints are actually a good thing. ----- Founder Development Founder Development is the process of helping early and first-time founders through an experiential process learned from serial founders, MBA Entrepreneurship PROGRAMS, and investors. Unlike academic PROGRAMS, it’s about launching and scaling a company first, there are no grades or credits. This takes take to do the work and won t’ likely fall into an academic quarter semester. Accessible PROGRAMS ARE ALL ABOUT PRICING THAT DOESN’t preclude underrepresented groups from participating, it also means not filtering people out based on a bias or GPA. That’s why I decided to launch the @GetTrajectry PROGRAM. By accessible, I mean a reasonably priced PROGRAM WITH REASONABLE FREQUENCY. Let s face it, if you are a "Starter," you need to spend resources on proving your idea not paying for things you don t need (at least yet!). Also, you shouldn t be leaving your day job until you prove the idea is worth your time and effort. Founder Development is all about you and how you think. The process will confirm that you have a solid idea and have talked with enough potential customers to have validated that idea. In most cases, this is before you incorporate, before spending any money on trademarks or divvy up any equity. There are some great PROGRAMS FOR COMPANY BUILDING AND PRODUCT DEVELOPMENT - most of those PROGRAMS ALSO INVEST IN YOUR STARTUP IF YOU HAVE A TEAM, product, and traction. Who should attend? Founders or Starters Potential Co-Founders Corporate Innovators Students