The TRAJECTORY IS A STARTUP PRE-ACCELERATOR PROGRAM DESIGNED TO HELP
FOUNDERS VALIDATE THEIR IDEAS - before they leave their day jobs - and
get into an ACCELERATOR PROGRAM.TICKET REQUIRED
https://www.eventbrite.com/e/105266432734
[https://www.eventbrite.com/e/105266432734] $35
Month Three - MVPs, Value Propositions, Testing your Hypothesis,
Product Features, and Benefits
Minimum VIABLE Product or MVP has an emphasis on Viable not minimum!
What are you required to ship to provide a useful solution for your
customer? What one thing do you want to prove with your MVP? If the
product was going to fail, why would it fail?
Now that you have some customer feedback, you should start to get your
Value Propositions clearly laid out. What is the "lede of your story,"
how do you tell your story and get "the first things" to be the first
thing? For Starters, we tend to clutter up all of the current and
potential value propositions in our head and it s tough to be clear to
our target customer - we ll help with that process
Testing, testing, testing - it s good that you have a hypothesis, but
it s just that until you have actual data. We ll outline a process for
you to test messaging, advertising and conversion ratios to get DATA
to inform your theory.
It s time to begin to identify the features and benefits of your
product for both the Launch and the Scale of your startup. Scale and
vision are great, but you have to survive long enough to get to scale.
Narrowing your focus for launch is key - you only have so much in
terms of resources, time, engineering, and capital. Remember,
constraints are actually a good thing.
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Founder Development
Founder Development is the process of helping early and first-time
founders through an experiential process learned from serial founders,
MBA Entrepreneurship PROGRAMS, and investors. Unlike academic
PROGRAMS, it’s about launching and scaling a company first, there
are no grades or credits. This takes take to do the work and won t’
likely fall into an academic quarter semester. Accessible PROGRAMS ARE
ALL ABOUT PRICING THAT DOESN’t preclude underrepresented groups from
participating, it also means not filtering people out based on a bias
or GPA. That’s why I decided to launch the @GetTrajectry PROGRAM.
By accessible, I mean a reasonably priced PROGRAM WITH REASONABLE
FREQUENCY. Let s face it, if you are a "Starter," you need to spend
resources on proving your idea not paying for things you don t need
(at least yet!). Also, you shouldn t be leaving your day job until you
prove the idea is worth your time and effort.
Founder Development is all about you and how you think. The process
will confirm that you have a solid idea and have talked with enough
potential customers to have validated that idea. In most cases, this
is before you incorporate, before spending any money on trademarks or
divvy up any equity. There are some great PROGRAMS FOR COMPANY
BUILDING AND PRODUCT DEVELOPMENT - most of those PROGRAMS ALSO INVEST
IN YOUR STARTUP IF YOU HAVE A TEAM, product, and traction.
Who should attend?
Founders or Starters
Potential Co-Founders
Corporate Innovators
Students
trade shows
Virtual event
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04/09/2020 Last update