Build Your Business Strategy

Whether you're just about to launch a new business or have an existing business that you want to grow this year, this foundational business strategy workshop will help set you in the right direction to achieve maximum success in 2020.

In this 5-hour in depth workshop, you will receive a comprehensive overview of how to build your entire business strategy covering all the foundations from a business, financial and marketing viewpoint. This workshop is highly interactive and you'll get personalised advice from our business strategist, financial strategist and marketing strategist throughout the workshop.

This will be a:

• Small and intimate workshop with a limit of 9 people
• Hands-on, interactive session that will give you a practical and actionable business plan
• Personalised advice from our business, financial and marketing strategist here at The Small Business Lounge throughout the workshop

We will cover:

BUSINESS STRATEGY | 9AM - 12PM

• Creating your elevator pitch
• Developing your Mission and Values
• Conducting a SWOT analysis
• Developing business goals (3-year, 12-month, quarterly and monthly)
• Defining your target customers
• Conducting an Industry and Competitive Analysis
• Operations
• Teams

LUNCH | 12PM - 12.30PM

FINANCIAL STRATEGY | 12.30PM - 1.30PM

• Developing KPIs
• Creating and managing a budget
• Profit and Loss vs. Cashflow

MARKETING STRATEGY | 1.30PM - 2.45PM

• The fundamentals of digital marketing
• Funnels and the Flywheel Framework
• Building your digital marketing strategy
• Defining your company purpose
• Creating your marketing goals
• Creating buyer personas
• The buyer journey
• Putting together a content strategy plan

We have three ticket types available:

1. Support: Secures you a spot for this 5-hour workshop plus walk away with a highly detailed business strategy workbook covering business, finance and marketing.
2. Ignite: Secure a spot in our 5 hour workshop, receive your business strategy workbook plus your choice of a 1-on-1 session with one of our strategists (business, financial and marketing).
3. Succeed: Secure a spot in our 5 hour workshop, receive your business strategy workbook plus 1-on-1 consultations with each of our strategists to help you fine-tune your business strategy and get you set up for success.