How to Protect Your Ideas and Your Brand from Theft!

Intellectual Property Expert Michelle Gorton of Gorton IP will lead this valuable workshop where you will learn more on how to protect your greatest business assets – your ideas; your brand; your trade secrets and other intellectual property, from being stolen! 

In this compelling workshop, you will uncover:

• What constitutes IP

• The value of your IP

• The costs to a business losing their IP

• Approaches to protecting your IP.

• What to do if you believe you IP has been stolen

 Michelle will answer all of your burning questions on key intellectual property matters; and you will be able to network with other businesses in the inspiring new UTS Tech Lab space in Botany. About Michelle Gorton

A member of the International Trade Mark Association (INTA), Michelle is considered a global IP thought leader and remains the only lawyer in Australia to be invited to write for the Global Features Sub Committee, wherein her expertise with examining global trends in IP has been repeatedly put to use explaining said trends to other trade mark lawyers worldwide.When your intellectual property is at stake, results matter. Michelle has won more than 90% of her trade mark opposition cases in Australia alone, and has helped influence global precedents through cases won against the world’s largest tech company.

This workshop is delivered under the Australian Government's Digital Business Solutions Program. By attending you acknowledge agreement with the terms and conditions as outlined here.