The Content Leaders Academy masterclass is designed with one simple goal in mind: to deliver focused, high-quality training for today’s content leaders.
The masterclass strips back the noise of your average training and gives you only the information and skills you need to design, execute and optimise the best content program for your organisation.
The masterclass day is organised into four modules that build on each other and, with a combination of instructive presentations, practical group exercises and ample Q&A time throughout the day, you’ll leave the masterclass with the confidence and knowledge you need to lead your organisation’s content program.
For full details about the masterclass, visit
Content isn’t just about blog articles and social videos. Content leaders need to zoom out from the everyday and understand the purpose for content in their organisation, whether it be for reputational or performance purposes.
To help you do that, this module will cover:
A documented content strategy is the single most important thing any content leader needs, regardless of the type and size of their content program. But content calendars, production workflows and marketing plans are often used in place of a deliberate, well-researched, audience-focused content strategy and that makes life difficult for anyone involved in the content program.
To help you up level your content strategy, this module will cover:
Operationalising your content strategy
The best content strategy in the world doesn’t mean anything if it’s not supported by a practical and realistic plan for the day-to-day running of your content program. Content leaders need clarity about their team’s workload, stakeholder buy-in and content distribution as well as the technology they use to track all that.
To help you come to grips with these priorities, this module will cover:
Optimising your content program
Content leaders are so busy and often dealing with competing demands, so optimisation often falls by the wayside. There are a few easy ways to extract lessons from your content program as well as poaching other brands’ ideas and ways of working. We’ve learned a thing or two over many years of running content programs and we want to share these hacks with you.
To help you get the most from your content program, this module will cover:
Masterclass attendees will get value from the full-day in two ways. First, there’s the tangible stuff you’ll walk away with and then (perhaps more importantly) there are the skills you’ll discover.Tangible stuff first. At the end of the day, you’re going to walk away with a stack of materials. Expect the following:
Next, the skills (and this is where it gets interesting!). The masterclass modules are designed to shift your abilities up a notch, not give you a theoretical introduction to content strategy and operations. So, expect to have discovered the following how-to skills:
You’ll also get extensive one-on-one time with the three of us so you can ask specific questions that relate to your personal challenges and opportunities when it comes to running a content program.
For full details about the masterclass, visit