Creatividad como solución a problemáticas sociales

Entrada gratuita / evento en español (see English text below) Una mirada diferente de cómo utilizar la creatividad para la generación de soluciones a problemáticas sociales y modelos de negocio innovadores. “Houston, tenemos una oportunidad” busca romper con la idea de que “de lo social no se vive”. Para esto conoceremos el caso de Refugee Friendly, emprendimiento que busca generar inserción sociocultural de personas refugiadas a partir de la generación de amistad con personas locales. Alexandra Boiria y Bruno Sraer, Fundadores y Directores de Refugee Friendly Alexandra es creativa publicitaria especializada en creación de marcas y contenidos. Fuee copywriter, freelance y premiada en el FePI. Siguió su camino aplicando la creatividad al impacto social, desarrollando diversas propuestas para la mediación intercultural con inmigrantes y refugiados, de donde nació Refugee Friendly. A día de hoy, está escribiendo una novela basada en hechos reales en colaboración con Ousman Umar, Fundador de NASCO y coordinador África de Proactiva OpenArms. Bruno es Licenciado en Marketing. Es consultor para emprendedores y artistas, los acompaña para llevar sus proyectos al siguiente nivel. Experimentado en investigación de mercado, en sectores de: innovación de productos de consumo masivo, comunicación, servicio post-venta y mercado de bebidas. Fuee consultor de planeamiento estratégico para Coca-Cola Company Latinoamérica y emprendedor en el sector textil. Trabaja con técnicas de creatividad para el diseño de soluciones y creación de modelos de negocio innovadores. Entrada gratuita Evento en español ENG Free talk about a different perspective of how to use creativity to develop solutions to social problems and innovative business models "Houston, we have an opportunity" seeks to end with the idea that ”you can't make a living from a social impact organization”. That’s why we’ll learn about the Refugee Friendly case, an entrepreneurship that seeks to generate sociocultural insertion of refugees based on building friendship with local people. The event will be held in Spanish Free entrance About the speakers Alexandra Boiria and Bruno Sraer are Founders and Directors of Refugee Friendly Alexandra is an Advertising creative specializing in brand and content creation. She was a copywriter, freelance and awarded in the FePI. He continued his journey applying creativity to social impact, developing various proposals for intercultural mediation with immigrants and refugees, from which Refugee Friendly was born. To this day, she is writing a novel based on real events in collaboration with Ousman Umar, Founder of NASCO and Africa coordinator of Proactiva OpenArms. Bruno has is a consultant for entrepreneurs and artists, he accompanies them to take their projects to the next level. He works with creativity techniques to design solutions and create innovative business models. With a Degree in Marketing, he experienced in research of the market in sectors like innovation of mass consumer products, communication, after-sales service and beverage market. He was a strategic planning consultant for Coca-Cola Company Latin America and an entrepreneur in the textile sector. The event will be held in Spanish Free entrance