Startup Business Customer Acquisition

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19 FEB Wed 2020

7:30 AM 8:30 AM

Event ended

CUSTOMER ACQUISITION & RETENTION STRATEGIES for STARTUP / BUSINESS

THIS IS A 1 HOUR 1 TO 1 CONSULTATION EVENT/PROGRAM.

TO REQUEST EVENT CONSULTATION AT YOUR PREFERRED TIME WHICH IS NOT AVAILABLE ON EVENTBRITE, PLEASE DROP AN EMAIL TO CONNECT@LAKSHMANSINGH.COM

NO CUSTOMERS - NO BUSINESS // CUSTOMER IS BUSINESS

**Startup & Business is full of uncertainities & Customer "may be" the King but not always.

** Customer Acquisition and Customer Retention are altogether different. You cannot use the same strategies for Acquisition & Retention in a Startup Business.

CONSIDER THIS CONSULTATION EVENT FOR YOUR STARTUP OR BUSINESS:

1. CUSTOMER ACQUISTION (BASICS)

--- Know who your Customer is, his authority, decision making capabilities which will affect the acquisition in Startup or Business

--- Get to Know what type of customer you are dealing with (types of customers) in your Startup Business

--- Get to know how to Build Initial contact with a New Prospect bypassing your competitors

--- What to do & what not to do when dealing with Customers (of different kinds) in your Startup or Business

--- How to understand & convert an Indecisive Customer for your Business

--- Learn the Customer Behavior Modelling & Corresponding strategies for your Startup or Business

2. CAC (CUSTOMER ACQUISITION COST) & CLV (LIFETIME VALUE)

--- To understand the Customer Acquisition (CAC) cost & to ensure CAC is always less than CLV in your Startup Business

--- To understand the CLV based on which MRR/ARR/IRR can be analyzed & predicted for your startup business

--- To understand the CAC that can be used in correlation with CLV (LTV) for recurring business and business growth.

--- What to do when CLV is highly Varying in your startup business

--- Get to know how to work on Historic & Predictive CLV

--- Learn the Customer behavior that heavily affects the CAC in your Startup Business

3. NPS (NET PROMOTOR SCORE) IN STARTUP OR BUSINESS

--- Get to know how to implement or troubleshoot the NPS (Net Promotor Scale) to understand the Startup or Business (Future) Sustainability

--- How to engage customers in NPS & How to perform NPS on ideal or dormant customers in your Startup Business

--- Learn why it will be a biggest mistake of not including the NPS in your Startup Business Process

4. BANT FRAMEWORK

--- Know How to use BANT in Sales for your startup business

--- Why NEED part cannot be predicted and how to make it predictable

--- Why the BANT in plain format may not apply to your Startup Business

5. CHURN RATE

--- Get to know the methods to diminish the CHURN RATE in your Startup Business

--- Learn and understand the customer behavior for a LOW CHURN RATE for the betterment of your Startup or Business

6. CUSTOMER RETENTION (BASICS)

--- How to Retain customer for Recurring / Growing Startup Business

--- Get to know the Strategies to stop a Competitor in aquiring your Customers

--- How to convert feedbacks into feedforwards to retain customers for your Startup Business growth

--- How to frame and model the Customer "Appeasing" strategies to retain the customer in your Startup Business

--- Find out why you are failing to understand your "product or service" value to a Customer that might be a decisive factor while acquiring or retaining a customer

7. MARKET BEHAVIOR & TRENDS IN BUSINESS:

--- Get to know why Market Trends play an important role while acquiring or retaining a customer and even small event can play a decisive role in your startup business.

--- Learn the market trends for better decision making. Market trends (and events) gives a better idea on future of Customer Acquisition & Retention to channelize sales & marketing strategies.

YOU & YOUR BUSINESS SHOULD BE IN GOOD SHAPE IF YOU HAVE FOLLOWED THESE BASIC & ESSENTIAL ELEMENTS IN YOUR STARTUP BUSINESS:

CAC, CLV, MRR, ARR, SQL'S, MQL'S, MODEL CANVAS, CUSTOMER BEHAVIOR MODELING, CUSTOMER ACQUISITION & RETENTION, ERP, CRM, KPI, KAM, MIS & EIS, BANT FRAMEWORK, SWOT ANALYSIS, ORGANIZATIONAL STRUCTURE, BUSINESS AUDIT & COMPLIANCES

ABOUT:

I am Lakshman Singh (Angel Investments, Business Advisor, Business Consultant, Business Auditor, Startups Mentor, Entrepreneur, CEO & Founder)

I have over 15 years of relevent experience and help people in business through Consultations, Advices & by Auditing the Businesses. I also help businesses by investing in them, mentoring them and giving them exposure of my network.

Web : https://www.lakshmansingh.com/

Blog : https://www.lakshmansingh.com/blog

Linkedin : https://linkedin.com/in/iamlakshmansingh

Email : Connect@LakshmanSingh.com

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