Two-Day ABM Advanced Workshop

Two-Day ABM Advanced Workshop
April 15
-
April 16
Members
₹ 48,000.00
Non-members
₹ 58,000.00
India, Training, Event
ITC WelcomHotel, Bengaluru,
Karnataka
This program is designed for experienced marketing professionals who want to deepen their knowledge and competency in ABM with a deep dive into ITSMA’s 7-step approach to implementing ABM, backed by research and case studies. It provides immersion in the methodology, best practices, and skills that ABM-ers need to accelerate growth and advance reputation and relationships with the most important accounts.
ITSMA Program Facilitators
Dave Munn
, President & CEO, ITSMA and co-author of ITSMA’s ABM book
“A Practitioner’s Guide to Account-Based Marketing”
Rohit Lodhi
, Vice President, Strategic Services, ITSMA and ABM Lead, ITSMA, India
What will you learn?
Specifically, the program helps you learn how to:
Understand the value and impact of ABM, including the three distinct types (One-to-One, One-to-Few, One-to-Many)
Implement the key essentials for a successful ABM program
Identify priority accounts for ABM
Develop new insights into accounts
Design targeted propositions that show clients the value you can bring to their strategic priorities
Craft marketing messages and campaigns that resonate with clients
Create and sustain deep, long-term relationships with executives in key accounts
Execute integrated ABM campaigns
Measure your impact in terms of reputation, relationships, and revenue in each account
The program provides a unique opportunity to learn from top ABM experts, explore real-world case studies, actively participate in discussions on various ABM scenarios (One-to-One, One-to-Few, One-to-Many), and network with marketers facing similar ABM challenges.
Schedule
The two-day workshop begins each day at 9:00 am and runs until 6:00 pm.
Pricing
Program Fee:
For ITSMA members – INR 48000 + Taxes
For non-members – INR 58000 + Taxes
Early bird discount of INR 3000 for registration before March 21, 2020. Please contact
Benifer Irani
to receive a discount code.
Program fee includes individual workshop fees (plus lunches and refreshments) and program materials. Travel and accommodation expenses are extra and the participant’s responsibility.
Group discounts are applicable based on group size confirmations, please contact Benifer Irani at
birani@itsma.com
for more information.
All participants will receive an ITSMA ABM Participation Certificate, but are able to become ABM-certified through our global
ABM Certification & Mentoring Program
.
General Cancellation, Refund, and Photo Policies
Cancellations and substitutions must be in writing and forwarded to ITSMA via email to
Benifer Irani
.
Full refund or future event credit given 30+ days prior to the event
Partial cancellation fee 3–29 days prior to the event. Substitutions possible. See our
refund policy
for details.
No shows will incur the full event fee
Substitutions for this program must be approved by ITSMA prior to the start of the program
Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at
info@itsma.com
. When you register for an ITSMA event, you agree to these terms.
Venue
ITC WelcomHotel, Bengaluru
46, Richmond Rd, Victoria Layout,
Bengaluru,
Karnataka,
560025
Venue phone
+91 80 2500 1700
Venue website
https://www.itchotels.in/hotels/bengaluru/welcomhotelbengaluru.html
This event is available for
to employees of an
ITSMA member company.
It’s also available for sale to non-members.
₹ 58,000.00
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ITSMA
HOT TOPICS!
Account-Based Marketing
Brand & Reputation
Buyer Personas
Customer Success
Thought Leadership