Design Thinking for Managers
*For all MIM members please contact
firstname.lastname@example.org to register at a discounted rate.
"Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to
explore possibilities of what could be, and to create desired outcomes that benefit the
end user (the customer). A design mindset is not problem-focused, it’s solution focused,
and action oriented. It involves both analysis and imagination."
In this course, you will be learning a powerful complex problem solving framework
known as Design Thinking and a new approach to Business Innovation based on insights
and understanding of human needs.
The 2-days workshop will guide participants through the process of design thinking and
innovation, and will cover topics such as user empathy, rapid prototyping and user
testing. It is suitable for individuals or teams who manage or are engaged in innovation
processes, whilst holding strategic and operational responsibilities.