Digital Growth Marketing Business Masterclass

Event Description

The bedrock for the survival of a company is its ability to get customers, grow, and scale. It is a common misconception big companies such as Atlassian, Canva, or Buffer must have spent millions on marketing to acquire their customers – but like all startups, they started from the ground up with zero budget marketing. So how did they build traction and scale? Enter the growth marketer.

Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up.

If you’d like to develop the skills and digital growth marketing know-how to lead your business to success, then our one-day masterclass can change the way marketing is viewed in your business.

By the end of one-day Digital Growth Marketing Masterclass, you will have:

• An overview of Digital Growth Marketing, its strategies, processes, and what a successful growth engine looks like for your business
• The ability to differentiate between traditional marketing and digital marketing
• Explored the strategies, tips, and hacks to work towards your North Star Metric and achieve traction
• A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR), and how to satisfactorily attract and retain them
• An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions

Jeff Deutsch

Marketing Lead APAC for Ansarada

Jeff Deutsch has been specialising in Growth Marketing since he started in SEO in 2009. After running a 7-figure SaaS company from 2010-15, he led the marketing for 3 funded tech companies, helping them achieve 5x growth year-on-year. Most notably, Jeff grew a $3 billion EdTech marketplace; VIPkid Teacher Partner Supply by 700%, achieving the Forbes #1 worldwide ranking for remote workers in 2018.

Jeff is the author of Growth Marketing in 2019, a book that spun off from his Medium post that held the #1 spot in the marketing category for 4 days. His story in digital marketing went viral in a 2015 blog post titled "Confessions of a Google Spammer," and is now the subject of a movie project by Hollywood producer Timur Bekmambetov called Unsubscribe.