The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to devise your brand and commercialization strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.
There is no denying the fact that digital marketing is on the rise. Digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.
This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
We use a structured program called RACE:
Introducing DMC’s Digital Marketing Professional Certification Program
Lesson 1 – Introduction to DM
Lesson 2 – Setting Up Your Website
Lesson 3 – Social Media Marketing (Instagram)
Lesson 4 – Social Media Marketing (YouTube)
Lesson 5 – Social Media Marketing (LinkedIn) – VIDEO Series
Lesson 6 – Search Engine Optimisation
Lesson 7 – Google Analytics
Lesson 8 – Google Paid Ads (Part 1)
Lesson 9 – Facebook Paid Ads
Lesson 10 – Google Paid Ads (Part 2)
Lesson 11 – E-Mail Marketing
Lesson 12 – Whats Next? What is My Path?
We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.
We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.
We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.
We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.
We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.
Attend our 90 minutes sharing to explore if you really want to be a highly paid digital marketer.