Learn Email Marketing with our
In order for business owners, startups and entrepreneurs to operate successfully in today’s global market place, its practitioners need to become knowledgeable about available online and digital marketing tools to increase product and service awareness and to grow the client base. Email marketing is a vital tool as part of the marketing mix that can be linked to existing websites and social media strategies.
This email marketing course aims to make you knowledgeable about relevant aspects of digital marketing and focuses on email digital campaigns for your business. This email marketing course will help develop your understanding in using online systems to design, delivery and measure an online marketing campaigns with email and other online tools. This email marketing course will also equip you with sound knowledge of current digital design theory that can be used with any email campaign to ensure you effectively communicate with your customer base.
After completing this email marketing course you should be able to:
This email marketing course covers the following topics:
Introduction to email marketing
Design elements for email campaigns
Content for your email campaigns
Types of email marketing campaigns
Integration
Legal considerations
This email marketing course is suitable for anyone who is new to email marketing and is seeking to develop opportunities for their business,
This email marketing course is presented as a practical, instructor-led computer-based course. You will create a free account in the MailChimp email management system to set up and test an active online and mobile campaign. MailChimp is used within the course to demonstrate email marketing concepts, however knowledge gained is transferable to other applications available on the market.
This email marketing course has no prerequisites and is open to all members of the public.
Additional instances of this course may be available and published on our website. See