Singapore Fashion Week (SGFW) is a high-profile fashion event organised by Mercury Marketing & Communications. Casting a spotlight on Asian talent, SGFW is a showcase of world-class collections by top and emerging designers and labels and is the only fashion week in the world which features established and emerging regional and homegrown designers and labels alongside the world’s most iconic international designers. In its previous nine successful editions, the organisers have hosted international designers such as Carolina Herrera, Roberto Cavalli, Hussein Chalayan, Prabal Gurung, Zac Posen, Peter Pilotto, Erdem, Angela Missoni, Dean and Dan Caten of DSquared, Roland Mouret, Diane von Furstenberg, Victoria Beckham, Thakoon Panichgul and Dion Lee alongside top Asian and homegrown designers and labels such as Tsumori Chisato (Japan), Greyhound (Bangkok), Farah Khan (Malaysia), Dresscamp (Japan), and Ong Shunmugam (Singapore).