FASHION START-UP MASTERCLASS

1:1 in person masterclass to help you develop your business and product, connect with your customers and transform your marketing.

Who are our masterclasses for?

 Are you about to quit you job and seek out greener pastures by becoming a fashion designer or fashion label owner? Are you worried about the struggle to get new customers or wonder how you’ll afford a new fashion business? Do you have a creative fashion idea but don’t know where to start?

The New Garde is hosting a super intimate 1 day Masterclass (every week on a Friday and Saturday) about what to expect in when it comes to your first year. Jodie Hilton guides you through a warts-and-all approach to fashion start-up branding, costing, sampling and marketing to allow creative business owners, students and those who want to change career some of the little known truths (that instagram doesn’t show you) and solutions to easily avoidable mistakes that can be easily implemented for your business to start and thrive.

The masterclasses will allow attendees to enhance abilities and knowledge to determine business viability and create solid marketing strategies and understand the sampling and production (onshore and offshore) approaches that could mean the difference between boom and bust.

The experience

Each masterclass will have a duration of 6 hours.

Finger food and a healthy lunch will be provided. (please disclose dietry requirments if any)

The topics and what you’ll learn 

1.  BRANDING - How to create a meaningful brand through MARKETING

Great for those who want to know how to create a story around a brand and to convert to sales. We will reveal the importance of brand personality and creating a movement, then provide an introduction to social media management. We’ll cover things like:

• Brand Audit or Discovery: Creating a brand personality and identifying a customer.

• How to create and structure for a marketing plan.. and follow it

• How customer experience is the only thing that will help your label stay relevant.

2. Development - From sample to production

We’ll reveal the fascinating and profitable ways that you can produce your labels and how much it will really cost. We will break it down in actionable chunks you can walk away with an understanding of:

• How to do a handover a style to a product developer for pattern making and sampling?

•  Onshore of Offshore. What’s the cost difference? and which one suits you best

• Sustainable practices for your garment designs and the people who make them.

3. From beginning to end

We sit together 1:1 to determine what a 5-year forecast could look like for you. Decipher what your dreams are and what you hope to achieve in a realistic, actionable approach and determine what to expect each year with a 12-month intensive overview:

• Create a budget for business development and your first collection

• How to cost your items effectively and accurately

• How to choose the right people to surround yourself with

• Essential technologies and tools that can simplify the work

Upon payment, we make contact with you to prepare you for your masterclass. We will provide you with the programs that we use so that you can familiarize yourself ahead of time. We will give you well-rounded knowledge and expertise across these important yet often glazed over areas in your potential business.

You will feel either of two ways: 1) empowered, inspired and ready to take action the moment you leave. OR 2) you will be relieved to know if you’ve dodged a bullet and not wasted years or thousands of dollars.

You will have a better understanding of what ideas apply to your business (should you move forward) so you can implement an Action plan that speaks to your audience. You will understand why is important to create something meaningful in your business and know how to make it happen and if it’s ultimately worth the risk.

Tools to be provided

• 12-month Marketing plan framework

• Fashion design templates

• Hands-on replicable exercises

• Recommendations to the best suited online platforms to suit start-up fashion platforms and universities

Who should attend?

• Creatives (from fashion, graphic design) and students seeking business direction or business growth

• Those who want to improve their existing marketing and PR knowledge

• Fashion designers looking to go offshore or return to onshore

• Anyone looking to pack in the daily grind and start a fashion label

Conditions

1. All ticket purchases are non-refundable, however, your place may be transferred to another attendee should you be unable to attend.

2. Transfer to another workshop date is subject to availability and at the discretion of New Garde

Information about Jodie Hilton

Jodie Hilton’s career has spanned the four corners of the globe, and she’s versed in every area of fashion, from design and PR to production and manufacturing, visual merchandising, graphic design and marketing. She’s worked with the likes of Vogue, Kitx, Marcs and Sacha Drake, she’s earned a degree in Branded Fashion, and she’s even won the Illustration prize for BT Runway for Success. It’s safe to say that The New Garde is built on in-depth industry understanding at the hands of Jodie.

Information about The New Garde

The New Garde is a full-service fashion house (encompassing Design, Development, Production and PR/Marketing) for the fashion industry. Providing start to finish solutions for fashion brands of all levels and support designers with a complete ecosystem of fashion specialists.

For early-stage fashion brands, we offer fashion business consulting to help start and build a successful fashion business, helping them avoid crucial start-up mistakes.

• Have a headful of designs but don’t know what to do with them?

• Need help starting up or marketing your brand?

• Wish you knew people outside of your specialisation?

This is where we come in!

We are focused on building and growing fashion brands.

You bring the big ideas, we’ll provide the support and innovation needed to help you save money, time and grow. We work collaboratively with a network of stylists, photographers, marketers, graphic designers, and manufacturers to ensure we save you time and money. 

Saturdays not doable? We're open Monday by appointment. Email us hello@thenegwarde.co to book in.