Global Trends in PR and Marketing Summit
About the Event
Welcome to Barcelona's most innovative PR and marketing event in 2019!
At the request of our devoted participants we decided to meet your needs and to gather the most prominent names from the field of PR and Marketing in one place. Namely, on June 18, 2019, you will have a unique opportunity to attend the event organized by representatives of the academic community and to learn from the masters in the academic field of PR and Marketing to the at the Global Trends in PR and Marketing Summit organized at the University of Barcelona.
5 quick reasons to buy your ticket now for Barcelona's most innovative PR and Marketing event in 2019:
Spend a day surrounded by some of the most stimulating and forward-thinking people in the world: academics, experts, practitioners.
Our inspirational speakers have been professors and developed PR and marketing strategies for some of the world's leading brands.
Get smarter. Discover new ideas and trends for your sector and leave the event with incredible insights that will inform your business in the future.
Be exposed to new ways of approaching your work and your brand, and learn from the incredible stories each speaker has to tell.
TheGlobal Trends in PR and Marketing Summit will inspire and motivate you, and will provide you with a world-class education in marketing and social media
Buying a ticket for the Global Trends in PR and Marketing Summit you receive unlimited access to the Panels and Roundtables organized within the International Academic Conference on Education, Humanities and Social Sciences and Business & Economics, Finance and Management organized at the University of Barcelona.
Facts & Figures
5 quick facts about the International Academic Institute:
The first International Academic Institute conference was held in Rome in June 2018.
In one year, 5 different countries have hosted our events including Rome, Sorbonne Novella University in Paris, Vienna University in Austria, Law faculty in Skopje, Dubai.
Over 100 academics, PhD researchers, students and experts from some of the world best ranged Universities and companies participated at our events.
With speakers from some of the world's most influential universities, the Global Trends in PR and Marketing Summit will give you insights into the latest global marketing and social media trends.
Speakers
MEET YOUR SPEAKERS
Emma Rodero. PhD Communication and Psychology
-Associate Professor (Profesora Titular) and Director of the Media Psychology Lab, UPF
-Director of the CCLab, Improving your communication skills, Barcelona School of Management
-Communication and public speaking specialist
Snežana Knežević, PhD, Associate professor, Faculty of Organizational Sciences, Belgrade, Serbia
Faculty of Economics, Belgrade University, undergraduate studies
Department: Business Economics
Group: Finance and Accounting
Faculty of Organizational Sciences, Belgrade University, PhD
PhD thesis: Strategic decision making in banks based on the management accounting information
Hristina Runceva Tasev,Ph.D. Assistant Professor,
Faculty of Law “Iustinianus Primus” Skopje
Political Science Department, Public Relations and Journalism Studies
Agenda
09.00 Registration and Morning Coffee
10.00 Opening Keynote Session
10.15 – 11.00 Public speaking, oral communication strategies and use of voice to persuade
Emma Rodero. PhD2 Communication and Psychology
-Associate Professor (Profesora Titular) and Director of the Media Psychology Lab, UPF
11.00-11.15 Questions and Answers
11.15- 11.45 Short break
11.45 -13.00 Is it Worth Investing in Advertising and in a Good Marketing Strategy: Cost Benefit Analysis
Snežana Knežević, PhD, Associate professor, Faculty of Organizational Sciences, Belgrade, Serbia
13.00-13.15 Questions and Answers
13.15-14.15 The Role of Trademarks in Good Marketing Strategy: Are they so important?
Hristina Runceva Tasev,Ph.D. Assistant Professor, Faculty of Law “Iustinianus Primus” Skopje
14.15-14.30 Questions and Answers
14.30-15.00 Closing Discussion and End of Session Part 1
15.00- 19.00 International Academic Conference on Education, Humanities and Social Sciences and Business & Economics, Finance and Management
Venue
Universitat de Barcelona
Gran Via de les Corts Catalanes, 585, 08007 Barcelona, Spain