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Very Good Marketing - for Small Business Book Launch

Very Good Marketing - for Small Business Book Launch
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This event has been postponed in the interests of our guests and team. We will be in touch when it has been rescheduled

? THE SHORT OF IT:

What: Very Good Marketing - for Small Business Book Launch

When: Wednesday, 18th March

Where: Nowhereman Brewing Co., West Leederville

Who: Small & Medium Business founders, owners and leaders

? WHAT CAN I EXPECT?

  • Drinks and nibbles to celebrate the launch of our book, Very Good Marketing - for Small Business
  • Learn more about our groundbreaking Caterpillar framework.
  • Hear from author, Amy Miocevich on what the Caterpillar is and how it came to life with the support of local, Perth business.
  • Meet other business leaders and founders doing very cool things in WA

? WHAT IS THE BOOK ABOUT?

Very Good Marketing - for Small Business is a step by step implementation guide for The Caterpillar framework.

The Caterpillar framework is a practical and visual representation of your entire customer journey (from strangers through to lifetime customers). Utilising it in your business enables leaders to see which areas of your customer's journey are working, and which are bottlenecks on your way to reliable growth.

The framework isn't a get-rich-quick model or the latest-marketing technique - it is a simple and timeless approach to marketing that makes SENSE, and helps you see revenue growth from a clearer angle.

The Very Good Marketing - for Small Business book supports business owners and leaders to:

  • Map out their customer journey
  • Identify and overcome growth bottlenecks
  • Create a deliberate strategy for every customer touchpoint in your business
  • Measure what’s working and what’s not using just two metrics
  • Align everyone to the same goals within your organisation
  • Constantly improve your strategy to achieve resilient, long term growth

? TICKETS:

Free: Entry is free with ticket

With a copy of the book: A discounted copy of the book is available for $15.97 if purchased with your entry ticket

Books can also be purchased on the night

? THE HOSTS:

Lumos Marketing

Amy Miocevich

Amy Miocevich’s passion is working with business founders and leaders to uncover their growth blockages and tackle marketing with confidence. To fulfil that passion, Amy created the Caterpillar framework, a simple system that, when implemented within an organisation leads to crazy amounts of alignment, success and excitement. Amy spends all of her time working closely with teams to implement the Caterpillar framework from the inside and loves stepping back and seeing it transform businesses for the better. Amy is the founder of Lumos Marketing, a growing organisation that helps businesses implement the Caterpillar and execute powerful marketing.

Views - 16/07/2020 Last update
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