Google Analytics Course

24 SEP Mon 2018

9:00 AM

26 SEP Wed 2018

5:00 PM

Event ended

Hosted by

Indepth Research Services

Event: Google Analytics Course

Venue: Indepth Research Services, Nairobi, Kenya.

Event Date:24th Sep-26th Sep 2018.

NITA CERTIFIED

INTRODUCTION

This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

DURATION

3 days.

WHO SHOULD ATTEND

The course is crucial for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.

COURSE OBJECTIVES

Understand web analytic essentials.
Learn how you to use web analytics data to gain actionable information.
Discover Google Analytics key features.
Learn to create Google Analytics profiles.
Find out how to generate Google Analytics reports.
Learn to understand and analyze Google Analytics reports and data.
Discover best practices for using Google Analytics based upon your line of business.
Learn to create goals in Google Analytics

TOPICS TO BE COVERED

Google Analytics overview.
Web analytics essentials.
Using web analytics data to gain actionable information.
Various methods and processes based upon your line of business.
Basics of Google Analytics tools and functionality.
Google Analytics key features.
Creating a Google Analytics account.
Creating Google Analytics profiles.
Editing Google Analytics profiles.
Generating Google Analytics reports.
Creating custom Google Analytics reports.
Understanding and analyzing Google Analytics reports and data.
Filtering data using Google Analytics.
Best practices for using Google Analytics based upon your line of business.
Creating goals in Google Analytics.
Integrating Google Analytics with other Google tools for managing your website data.

Visit our website for more details.

How to participate

· Register as an individual.

· Register as a group.

View course catalogue in Marketing & Sales Management

For further inquiries, please contact us on Tel: +254 715 077 817, +254 731240802

Email outreach@indepthresearch.org

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817

PAYMENT