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Topic:
Leveraging search, editorial and behavioural insights in a new era of marketing
According to BuzzSumo, social sharing of content has halved since 2015 and it’s becoming harder for brands to get a return on investment. Content is being drowned out by increased competition, private sharing and algorithm changes and users are now flocking to original, authoritative content more than ever. It’s a whole new era of marketing where you can’t just ‘do content’ and get lucky. Your brand must invest in building an audience and give them the content that’s just right for them if you want that return on investment. How do you find that sweet spot? That’s where content demand research can help.
In this presentation
Date:
Friday, 20th September
Venue:
NAB
The Arena
700 Bourke Street
Melbourne
Agenda:
12:15pm: Networking and light lunch served
12:30pm: Presentation commences
1:15pm: Q&A
1:30pm: Concludes
About our #Digitalks presenter:
Andrés is a senior strategist who has developed work that targets audiences in Australia and around the world. He tackles strategy differently because of his broad experience in fields like social, search, performance marketing, public relations, content and digital production and more. This breadth of experience is particularly useful in his role as Head of Strategy at
Find Andrés on
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