Making Product Boxes Easier to Use

Ease of usage, mobility, and, above all, product boxes' opening have been a significant concern for consumers throughout the years. We have found the core reason behind it. Later in the blog, we will try to navigate to the solution for the future.

Let’s agree to disagree that most of the packaging aficionados have failed to achieve a simple task at hand, i.e., simplicity. Most of the custom product boxes have minor to major issues, but the ease of opening should not be a headache for the consumers.

So, what is the solution?

Any discerning and concerned packaging supplier will be aware of the fact that ease of opening should never be frustrating for the consumer. The ergonomics involved in the opening should not be a barrier.

The worst part is, it can kill the buzz. The journey from excitement to exasperation can be covered within a few seconds if the packaging fails to achieve its desired target. 

Mid to Mild Annoyance

Any consumer-facing difficulty in opening the box can relate to this statement - mid to mild annoyance. For instance, if the consumer is old-aged or a patient, it will get difficult for them to pierce through the packaging if the ergonomics are not correct.

It does not only sway away from the consumer from your brand, but it also envisages negativity. 

The Abrupt Need to Consider ‘Ease of Opening’

We need to consider ‘ease of opening’ now more than ever. It should not strike as a surprise to most of the packaging suppliers.

One of the core reasons why packaging companies should promote product boxes with the ‘ease of opening’ factor is that it extends user-friendly options.

They can also pair it up with sustainability. For instance, resealing. If the product offers a resealing feature, it can automatically win the attention of a plethora of consumers. Imagine not having to deal with the waste, but instead, having to reseal your product and storing it in the refrigerator for later usage.

The Solution

In our opinion, the solution has never been so convenient than now. You can achieve it through one of the following ways.

Ease of Use

It is a factor that plays a crucial role in the opening of a package. Your package should be easy to detach, fold, and then be able to reseal with comfort. 

Opening Force

When you are talking about packaging, you have to keep your target audience in mind. For instance, if you are targeting a pharmaceutical company, the package should be easy to open for frail and old-aged patients.

Hygienic and Tamper Proof

What good is a food product if all nutrition is lost? Exactly. The packaging should be void of any damage or external harm. 

Robust Opening

There are chances you wake up in the middle of the night and look for something to eat from the refrigerator. Now imagine that the packaging of the food product is frozen, and you have to struggle with its opening. Sounds frustrating, right? Exactly why the package’s opening should be robust.

Final Words

The world is currently battling COVID-19, and it is a challenge for packaging companies to derive product boxes that are void of shortcomings. In conclusion, ease of opening is the key to winning consumers and brand loyalty.