Master Facebook Advertising with Marcus Willis | Melbourne

Do you feel as if your Facebook ads could perform better?
Are you unsure of the results you’re getting?
Are you worried that boosting your posts isn’t working anymore?
Do your Facebook ads sometimes not display correctly?

Advanced Facebook Ads is a full-day, in-person course designed for marketing managers, agency employees and business owners who are looking to level up their Facebook advertising.
Course facilitator, Marcus Willis runs the social media advertising agency, Eight Clients who manage the social media advertising campaigns for a range of global businesses. Eight Clients has developed industry-leading best practices for Facebook advertising and has direct access to Facebook HQ staff for continuous learning and new product developments - now available to you.
Marcus Says Hi: Hi there, this course is my favourite thing to do. I’m a big social media nerd and love helping businesses become more efficient with their Facebook ads. I’ve set-up thousands of promotions and have found success across many industry sectors. 71% of the Australian population is active on Facebook so it’s likely we can find a valuable audience niche for your business or cause.
This course has been attended by Toyota, NSW and VIC Governments, Accor, Deakin University, Hitachi and most major social media agencies.

Money Back Guarantee

If, for any reason, you feel as if you didn't get any value from this course, please let Marcus know at lunchtime for a full refund. T&Cs apply.

Still have a question or two? Flick us an email, or call Marcus directly on 0438 551 241.

Course Program:

THE BUSINESS MANAGER WEBSITE ANATOMY

• Correctly setting up the Facebook Pixel
• Key features of Facebook for business
• Instagram integrations for advertising
• Using the audience insights tool to your advantage
• Knowing the site, campaigns, ad sets and ads
• Facebook results dashboard

YOUR GOALS

• Setting great goals for Facebook and Instagram advertising
• Setting a KPI
• Understanding and creating your CPAs

BUDGETING

• Testing your budgets
• Setting limits and measurements
• Optimal delivery types and ad scheduling

DEVELOPING YOUR FUNNEL

• Using your ads to drive awareness, reach, website clicks, app downloads
• Facebook remarketing options
• URL tracking and data collection

YOUR CUSTOM AUDIENCES

• Using audiences insights to develop customers audiences for your brand
• Using your existing email databases to grow your conversions
• Lookalike audiences set-up
• Researching buyer personas
• Negative personas and negative keywords

INSTAGRAM MARKETING INTEGRATIONS

• How we can integrate Instagram into your strategy
• Converting your Instagram account to a business profile
• Instagram advertising insights
• Instagram influencer advertising options
• Instagram in-app shopping and tracking

THE TYPES OF ADS YOU CAN RUN AND WHY

• When to use Carousel, galleries, videos, cinemagraphs, GIFs and more
• Best practice ad formats for conversions

CREATIVE OPTIONS

• Case studies of successful advertising campaigns
• How to use audiences insights to develop creative concepts
• Canva, Boomerang
• The 20% rule
• AB testing creative concepts

RINSE AND REPEAT

• Understanding your data to make improvements
• Changing your creative to grow your ROI
• AB testing to improve
• Event conversions
• Offline measurement
• Online tools to help your ROI
• Integrations with Facebook advertising

NOW WHAT?

• Growing your brand through advertising
• Scaling your advertising efforts
• Automate your learning
• Applying your learning to new brands

Course reviews:

Some recent reviews for this course:

• Amazing course, we learnt so much more than we expected in one day and have already started implementing some of the things we picked up on our social channels. Thank you, Marcus! (You're our favourite!) - Sarah Jopling

• Marcus was great, very insightful and happy to help each of us with our own unique situations. Would definitely recommend his courses and will be keeping an eye out to further my knowledge in such an ever-changing environment. - Jake Dent

• Recently attended Marcus's course on Facebook and Instagram Advertising through net101 and was absolutely thrilled with the insights gained. Marcus explained in great detail and much patience for us learning the platform. Also highly appreciated the follow up call to answer questions after the course. Recommend! - Kim James

• A truly terrific course - everything was 100% applicable, practical, and doable. Thanks Marcus. - Katie Cage

• Marcus was a fantastic teacher and the course on Adv Advertising for FB and Instagram was well worth my time. He is very patient and explains things very clearly in a fun, engaging way! I highly recommend his services! - Ashley Lofton

• Marcus is a great teacher, learnt so much and gained a new perspective in marketing. Highly recommend. - Ashley Chung

• Hands down the best money I have spent, Marcus is incredibly knowledgeable and his passion resonates. Highly recommend! - Verandah Bar

• Marcus was fantastic covering every little bit of info. Very patient and very kind. Pleasure to learn from and would highly recommend his services. - Chad Gilmour