Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation.
Benchmark your current state across internal and external communication
Explore a variety of research methodologies and determine the effect your key messages have on stakeholder awareness, understanding and behaviour
Analyse the information you gather and use it to inform your strategies
Use insights to deliver measurable results and demonstrate the impact of your work
Measure your effectiveness and create insight for the business including demonstrating ROI
Everything you wanted to know about focus groups and writing questions
Internal communication, strategic communication or corporate communication professionals, public relations, public affairs practitioners.
Career Level: Generalist/specialist, strategic advisor,
Explore best practices in research and measurement
Explore methodologies, internal and external research, leading and lagging indicators
Learn where to get the data and how to measure to create meaningful benchmarks
Analyse the data against business and audience needs
Explore qualitative, quantitative and observational measures
Segment and analyse audiences
Establish measurable outcome and output based objectives
Turn your measures into meaningful business results
Create dashboards for your executive team
Use research insights to inform strategy and drive business success
Conduct an internal and external communication audit
Learn what to measure and how to measure it
Conduct a social media audit
A certified strategic communication professional accredited and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching.
At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in the Asia Pacific and is a sought-after facilitator, speaker and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including international Gold Quill awards for communication excellence.
Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication and sits on a number of boards.