Dublin Institute of Technology & Marketing Institute of Ireland

ABOUT DUBLIN INSTITUTE OF TECHNOLOGY Located in the heart of Ireland’s capital city, Dublin Institute of Technology provides an innovative, responsive and caring learning environment for a diverse range and level of programmes to students of all ages and backgrounds. There are 20,000 students registered in DIT, and over 2000 members of staff.  DIT has been an integral part of the Irish Higher Education system for more than a century. In that time it has continued to adapt and expand its provision to reflect a changing society and the wider economic environment. DIT is now one of Ireland’s largest and most innovative university-level institutions. www.dit.ie ABOUT THE MARKETING INSTITUTE OF IRELAND The Marketing Institute is the professional body for Ireland's marketing people, in operation since 1962. With a mission to strengthen the profession of marketing in Ireland, the Institute aims to deliver in three key areas: (1) enhancing professional effectiveness through the provision of insights and expert content; (2) building the community of marketers through access to networks; and (3) providing professional career development to members through training and education. Content, Community and Career are the three themes that underpin all Institute activities. www.mii.ie ABOUT THE MSC DIGITAL MARKETING & ANALYTICS The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies. This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. www.dit.ie/digitalmarketing