PHLbloggers Workshop | Google Analytics Crash Course

Thursday  8 February  2018  7:00 PM    Thursday  8 February  2018 10:00 PM
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Last update 09/02/2018

Join us for our PHLbloggers quarterly event at MakeOffices at 17th and Market!

Jess Herbine, beloved PHLbloggers member, SEO Manager + blogger at Broke Girls Go Out, will give us the scoop on Google Analytics. It will be a working session, so make sure to bring your laptop! There will also be time for networking with other bloggers before the work session begins. Hope to see you there!

Tickets can be purchased here:


You know you should be tracking your website traffic through Google Analytics... but chances are, you:

a.) Set-up your account one day in 2015 and haven't logged in since

b.) Stumble your way through the views once in awhile, but aren't really sure how best to use GA

c.) Have zero experience with Google Analytics to speak of

Regardless of which scenario applies, this presentation/workshop hybrid will be perfect for you! In 90 minutes, we'll walk through the basics of setting up your property, navigating the different reports, and learn the ins and outs of the data that Google Analytics provides.

We'll chat about:
- What you should know about how Google collects and organizes your website's data
- The four main ways that Google aggregates and displays that data
- Blogger goals you can measure with Google Analytics, and how to become proficient at it

& We’ll walk through all of the different reports together. BYOL (bring your own laptop)! You DON’T have to have a Google Analytics account setup prior to the event, but it will probably be more fun / helpful if you do. (Deets on how to set up an account to follow!)

If you want to become more knowledgeable of & comfortable with Google Analytics, this is the place to be!

P.S. It’s totally OK if numbers & data make you cringe. Promises, you’ll walk away feeling inspired and empowered!

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