Oceans of data, 2.5 quintillion bytes created every day...what questions can we ask of this body of wisdom and how do we use technology to find the answers?
Whether it’s the downfall of a food empire, or the rise of a youth movement on climate change, or predicting the winner of The Voice 2019, through AI, we can now discover what lies in the heart of culture and society that engages us as humans. Because as irrational feeling human beings, we feel emotions around issues we deeply care about which is the foundation to how we drive behaviour and change.
All can be revealed through data and AI. Join Elisa Choy—AKA the Data Whisperer—as she reveals the real power for AI to predict the future, and how these insights can help businesses, brands and movements attract the right attention and deepen their engagement.
Bio
Elisa is the Data Whisperer. She translates math to english to turn data into decisions. She has an uncanny ability to tell a compelling story with data in plain speak. As an economist and merchant banker, she brings big picture thinking to data, insights and analytics. She is co-founder of Maven Intelligence, Australia's first strategic branding agency powered by AI, which helps leading brands, use big data to measure human emotion and predict behaviour. She is also Founding Principal of Strategic Data Central, a boutique data analytics consultancy based in Sydney, to coach business leaders on data-driven digital transformation.
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