Powerful Student Recruitment Conversion Conversations Course - Melbourne

Course Overview

The Powerful Student Recruitment Conversion Conversations Course will help you create a strategy and framework that will enable you to adopt and apply scientifically proven approaches that enable you to:

• Have more effective sales and conversion conversations
• Improve your conversion rate performance
• Develop skills that result in increased ability to influence others
• Have more confidence in your verbal communication abilities and skills
• Experience improved personal and professional relationships
• Learn techniques on how to deliver engaging presentations

Course Objectives

The objectives of the Powerful Student Recruitment Conversion Conversations Course are to provide you with scientifically-proven concepts, techniques and strategies that result in:

1. Helping you learn how to do your job better
2. Teaching you new and engaging ways to talk with future students/convey tangible benefits
3. Providing you with ready-to-use tools in the toolkit to be able to have effective sales conversations in the student recruitment context
4. Increasing your confidence in your ability to perform better
5. Helping you improve your skills and ability to influence others in a subtle/non-aggressive/no-pressure manner
6. Enabling you to improve (tangible) student recruitment outcomes
7. Providing you with a well-defined and clear framework within which you can perform your roles without numerous distractions
8. Enabling you to create better alignment between sales and marketing and other internal stakeholders
9. Broadening your skills to utilise in your day-to-day work

Course Content

 The following content will be covered in the course:

• Session 1 – Introduction to sales conversations
• Session 2 – Fundamentals of Closing
• Session 3 – Developing your 30-Second Pitch & Attending Skills
• Session 4 – Asking Effective Questions
• Session 5 – Reflective listening skills
• Session 6 – Delivering your solution in an engaging and persuasive manner
• Session 7 – Dealing with objections and bringing it all together
• Session 8 – Conclusion

Learning Outcomes

On completion of this course, you will be able to:

1. 1. Do your job better
   2. Learn new and engaging ways to talk with future students/convey tangible benefits
   3. Have ready-to-use tools in the toolkit to be able to have effective sales conversations
   4. Be confidence in your ability to perform better
   5. Improve your skills and ability to influence others in a subtle/non-aggressive/no-pressure manner
   6. Improve the tangible student recruitment outcomes
   7. Utilise a well-defined and clear framework within which you can structure an effective sales conversation
   8. Develop productive, supportive and friendly relationships with other internal stakeholders
   9. Create better alignment between the sales and marketing teams in your organisation

How the course is delivered

The Course is delivered as a highly interactive face-to-face workshop, where participants carry out specific exercises and activities rather than passively listen to a lecture or presentation. Therefore, you can be confident that you will get good value for your investment of time and money.

Duration

This is a 1-day course:

• The course starts at 9am and finishes at 5pm.
• There are rest breaks approximately every 1.5 hours.

Introducing your course facilitator:

The facilitator of your Course is Richard Geddes, Managing Director and Founder of Optimal Student Recruitment. Not only is Richard the course facilitator, he is actually the person who designed the Course. So, you will be learning the course principles not only from the person who designed the course, but also from the same person who has successfully implemented the very same principles in multiple situations and contexts!

Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018).

In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Since then, Richard has been fulfilling his passion of working with education institutions to provide them with scientifically proven reliable and sustainable solutions for their student recruitment challenges.

More information about Richard can be found:

• On the Optimal Student Recruitment website at https://www.optimalstudentrecruitment.com.au/our-founder/; and
• On Richard’s LinkedIn Profile at https://www.linkedin.com/in/richard-geddes-aa938831/

There are limited seats, so purchase your ticket(s) now to secure your seat before it is too late!