Even though well over 90% of all selling effort fails to achieve its objectives, many businesses fail to understand why they continually fall into this situation. For most sales and business development professionals is their inability to connect with and engage the customer through higher levels of applied emotional intelligence and its use in everyday situations. The Road Scholars nationally accredited selling skills workshop has been designed to provide students with the most up to date research based, practical and actionable strategy and tactics for Emotional Intelligence that can be implemented and applied directly to any sales or business development role, within any given industry and market situation. The workshop focuses on the key driving principles of Emotional Intelligence and how when they are effectively combined to key selling skills, join to produce enhanced client relationships, customer satisfaction and ultimately, greater sales outcomes and profitability. In recent years, the full scope of how beneficial the impact of Emotional Intelligence has been in sales has finally begun to be more fully understood, where ground breaking research has demonstrated that the value of EI is twice that of IQ and Technical Skill combined in predicting success in business outcomes. For the first time then this workshop combines the most up to date and relevant research in emotional intelligence and combines it with the leading selling skills sets to produce a seamless and perfectly integrated approach, that will provide each student with additional understanding, expertise and broad insight into both their own motivation and emotional state, but more importantly those same insights into their customer’s and their needs. These insights forming the foundation to deliver greater customer insight and long-term business success.
Even though well over 90% of all selling effort fails to achieve its objectives, many businesses fail to understand why they continually fall into this situation. For most sales and business development professionals is their inability to connect with and engage the customer through higher levels of applied emotional intelligence and its use in everyday situations. The Road Scholars nationally accredited selling skills workshop has been designed to provide students with the most up to date research based, practical and actionable strategy and tactics for Emotional Intelligence that can be implemented and applied directly to any sales or business development role, within any given industry and market situation. The workshop focuses on the key driving principles of Emotional Intelligence and how when they are effectively combined to key selling skills, join to produce enhanced client relationships, customer satisfaction and ultimately, greater sales outcomes and profitability. In recent years, the full scope of how beneficial the impact of Emotional Intelligence has been in sales has finally begun to be more fully understood, where ground breaking research has demonstrated that the value of EI is twice that of IQ and Technical Skill combined in predicting success in business outcomes. For the first time then this workshop combines the most up to date and relevant research in emotional intelligence and combines it with the leading selling skills sets to produce a seamless and perfectly integrated approach, that will provide each student with additional understanding, expertise and broad insight into both their own motivation and emotional state, but more importantly those same insights into their customer’s and their needs. These insights forming the foundation to deliver greater customer insight and long-term business success.
Daniele Lima
Director, Nationally Accredited Business Consultant, Trainer and Author
Road Scholars Training & Strategic Consultancy