SDD online summer program 2020

The SDD community is transforming into a peer-to-peer learning platform. This summer you can already join multiple small-scale online activities. We will start with two very interesting design talks and two exceptional masterclasses.

Design talks

Futures-Centered Design - What does the future need from us?

Lisa Kay Solomon, July 23, 17.00 CET, duration 1.5 hours

If the pandemic has taught us anything, it's that the future isnt pre-determined, but a wider range of possible futures that we can and should explore and shape. Thats why we need to become more observant and attuned to highly important and uncertain trends that will meaningfully interact and change the broader context in ways, beyond our direct control.

How to make more thoughtful choices? How to balance creativity and critical thinking? And how to lead and promote creative confidence in a world that promises to be even more ambiguous and complex?

is a Designer in Residence at the Stanford Universitys Institute for Design (aka d.school') where she teaches classes on imagining, debating and analysing the future. She was named one of ixDAs Women of Design 2020, and a bestselling author of the books 'Moments of Impact and 'Design a Better Business.

Social innovation - How to meet societal needs in a better way?

André Schaminée, July 29, 17.00 CET, duration 1.5 hours

Many contemporary societal issues have grown to be too complex to solve with traditional solutions. The current pandemic crisis is just one of the many examples. Crises bring people, groups and communities together. They force organisations to anticipate and innovate rapidly and offer solutions for new and evolving social situations. But what is the longterm result?

Topics like food, climate, mobility and energy are becoming high on the agendas of organisations in the search to contribute to systemic change. In many projects designers are involved. But how often does our work actually succeed in changing the workflow and mindset of organisations? What can we learn from public institutions? What if we look at design from a change management perspective?

is organisational consultant at TwynstaGudde, one of the Dutch leading consultancy firms. He is a pioneer in the field of design and author of the book 'Designing With and Within Public Organisations'. Working at one of the Dutch leading consultancy firms, he has built a business in successfully bringing design strategies to public organisations.

Note: the ticket for this talk includes a free paperback copy of André's book: 'Designing With-in Public Organizations - Building Bridges Between Public Sector Innovators and Designers'. The normal price for this book is EUR 35.00 and well pay shipping & handling.

Masterclasses

Resilient Business Models - How to design businesses that thrive? (in English and in Spanish)

Carola Verschoor, July 16, 10.00 CET (in English), 16.00 CET (in Spanish), duration 2.5 hours

This masterclass integrates value proposition design, business model design and the explore-exploit continuum into a couple of hours of surprising insights, practical how-tos and handy links to service design methods for business model (re)design.

If you are looking for answers to the what, how, when and why of business modelling, this masterclass is for you. Be prepared to stretch your muscles with pen and paper at hand as we unpack and experiment with ways to enable your business ideas to thrive and flourish.

is the founder and chief creative at Transformational Studio. Where she integrates decades of industry practice, design-driven methods and innovative approaches into participative, interactive and provocative consulting services. She is the author of the book 'Change Ahead.

Note: the ticket for this masterclass includes a free paperback copy of Carola's book 'Change Ahead - How research and design are transforming business strategy'. The normal price for this book is EUR 35.00 and well pay shipping & handling.

Strategic Design for Services

Majid Iqbal, July 24, 10.00 CET, duration 2.5 hours

Strategic design translates game-changing decisions into clear, concise, and complete instructions for execution in terms of the who, why, how, what, when and where. Encoding the decisions into a shared script, helps functions and disciplines, including design, to collaborate on implementation, while avoiding systemic failures due gaps and conflicts due to differences in their ways of thinking.

This masterclass exposes you to two basic building blocks of strategic design for services: promises and patterns, with examples from live projects in healthcare and government. There will be one hands-on exercise to get a feel for a new practice. At the very least you'll walk away with a keener sense of what the design of a service looks like to the mind of a strategist.

is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. After Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy.

Note: the ticket for this masterclass includes a free paperback copy of Majid's book 'Thinking in Services - Encoding and Expressing Strategy through Design'. The normal price for this book is EUR 35.00 and well pay shipping & handling.

For more details on these activities, the speakers and masterclass leaders, visit our community.