SKILLS Series: CX Strategy and Design Workshop

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Explore the fundamentals of Customer Experience (CX) Design and Strategy before supporting you in design a CX Strategy for yourself, a full day workshop to support your next step.

In the modern digital economy, customers and consumers have more choice than ever before. With this choice has come increasing expectations, decreasing brand loyalty and less time than ever to make an impact.

This one-day workshop is designed to provide founders and business leaders the chance to understand the fundamentals of Customer Experience (CX) Design and Strategy, before then supporting them in articulating the foundations of their own.

Key topics of this workshop will include:

• The rise of CX as a competitive advantage;

• The core components and tactics of CX design and CX strategy;

• The strategic benefits of CX strategy and design;

• Core tools within the CX designers tool-kit including personas, journey maps and service blueprints.

By attending this workshop, you will achieve:

- A clearly defined strategic position and approach to CX within your business;

- Clearly articulated core customer personas of your business;

- A series of completed customer journey maps, annotated for improvement;

- An articulated service blueprint of your organisation, annotated for improvement.

For those founders and business leaders who feel confident in their own understanding of these topics, this workshop may provide a sound opportunity for other team members to develop their understanding, skills and knowledge.

No business is too small to benefit from this workshop.

Supported by LaunchVic