Small Business Course

This Small Business course will provide you with the fundamental knowledge required to plan, start and build a small business, whether at home, online, or on the ‘high street’. A successful small business requires a robust purpose, plan, and risk appetite, strong budgeting, sales and marketing strategies, and an entrepreneurial mindset and commitment to innovative practice. In this Small Business course you will explore how new business ideas fit into the market and consider fundamental risks and business structures, and how to manage them effectively. This practical Small Business course will cover key principles of good business as well as practical business functions such as, pricing and break-even scenarios and product/service selection and development.
Learning Aims
This Small Business course aims to assist you to:
Choose the right structure and format for your small business e.g. online, working from home, larger scale investment.
Assess and effectively develop a business opportunity.
Prepare your business plan.
Manage the financial and legal aspects of establishing and running a small business.
Apply best practice in sales and marketing for maximising the return from your business investment.
Manage customer relations and business operations.
Learning Outcomes
This Small Business course will place you in a strong position to effectively establish and manage a small business by applying best practice business principles. The content will be delivered in a way tailored to your individual needs so that you leave the course with a set of practical steps as part of an action plan for enabling their own business success.
Course Content
This Small Business course will cover the following content:
Assessing the viability of your business opportunity
Estimating demand.
Calculating start-up costs.
Doing a reality check.
Assessing whether to buy an existing business.
Structuring your small business
Choosing between different legal structures.
Determining your business or trading name.
Establishing your shop-front
Online versus physical presence.
Home business.
Establishing an independent premise for your operations.
Managing employees and key HR essentials.
Financial modelling for your business
Book-keeping principles, GST, BAS reporting requirements.
Cash vs. accrual accounting.
Profit & Loss, Balance Sheet and Cash Flow.
Forecasting & budgeting.
Financial metrics.
Debt v equity financing.
Applying for a business loan
Capital expenditure proposal.
Short-term loan.
Different forms of finance.
Developing a business plan
Structure.
Case study example.
Template for completion.
Sales & marketing principles
How to “pull” your customers through an effective marketing approach.
Establishing an online presence.
A disciplined sales approach for “pushing” your product or service.
Prospecting and working from referrals.
Qualifying your customers.
Handling objections and closing the sale.
Monitoring business performance
KPIs.
Establishing milestones.
Post-evaluation.
Where to obtain further assistance.
Intended Audience
This Small Business course has been designed for entrepreneurs, prospective small business owners, those interested in establishing a home or online business or those preparing to purchase an established business. The course is suitable for those who are seeking greater understanding in the essential ingredient for establishing and positioning their business for success.
Those responsible for developing new initiative within an established organisation or business owners seeking to build an entrepreneurial mindset may be interested in our
Entrepreneurship and Business Development Course
.
Delivery Style
This Small Business course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.
Course Prerequisites
This customer service skills course has no prerequisites and is open to all members of the public.
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