Social Media Marketing Masterclass KSA

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Social Media Marketing Masterclass KSA - Informa Connect Middle East
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Social Media Marketing Masterclass KSA
Social Media Marketing Masterclass KSA
12 April - 16 April 2020
Institute of Public Administration (IPA), Al Malaz Branch, Riyadh, KSA
Level:
Intermediate
Brochure Download
In-Company Training
REGISTER FOR THE COURSE
Course Director
Barry Lee Cummings
Managing Director, Maximum Net Gain
Speaker, Lecturer, Trainer & Digital Strategist
Education Partner:
Institute of Public Administration (IPA)
Education Partners
Course Schedule
12 Apr 2020
Riyadh
Overview
Association
Course Director
Venue
Course Fees
Overview
Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.
This course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.
Upon completion you will:
Understand just how essential social media is to the future of your company
Have a clear process for creating your social media strategy
Evaluate the social media landscape to establish your avatar
Understand how to use the most appropriate tools and channels to your advantage
Learn how to amplify your message and place it in front of your target audience at just the right time
Discover how to have social media support the business direction and objectives quarter by quarter
Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred
Who Should Attend
Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.
This course is aimed at those who classify themselves as intermediate to advanced social media managers/users in the professional sense. We won't be going through how to setup any of these accounts. It is therefore assumed that delegates attending the course are looking to build upon an existing knowledge of their knowledge of Social Media Marketing.
This course is suitable for:
Marketing Managers
Communications Specialists
PR Executives, Managers and Consultants
Anyone interested in learning how to make sure social media works for their organisation rather than it being a drain on resources
Benefits of Attending
Understand how important the social media landscape is to your organisation now and in the future – the difference between ROI and COI
Establish your content creation strategy to ensure social media is driving the business in a unified direction with holistic marketing activity
Identify your customer personas and which platform they want to hear from you on
Explore the idea that social media is no longer a free advertising platform – at least not to begin with – A deep dive into social media advertising
Evaluate tools and technology to successfully manage and optimise your social media marketing process
Association
Institute of Public Administration (IPA)
The Institute of Public Administration was founded by the instrument of Royal Decree no. 93 of 10.4.1961, as a body-corporate, autonomous government agency. The purpose of its establishment was to increase the efficiency of public employees and educate them, so as to make them capable of shouldering their responsibilities and use their jurisdiction in a manner that would raise the level of administration and support the foundation of national economic development. In addition, the IPA contributes to the administrative organization of government departments, offers consultations on administrative problems referred to it by government ministries and agencies, undertakes administrative research, and enhances cultural ties in the field of public administration.
Course Director
Barry Lee Cummings
Managing Director, Maximum Net Gain
Speaker, Lecturer, Trainer & Digital Strategist
After 10 years of success in the corporate
world with Microsoft and EMC, Barry set
up his own boutique digital agency in
2009. Ever since, he has been helping companies across market
sectors in the Middle East drive more traffic through their digital
real estate, become more visible to their target audience and
ultimately drive bottom line revenue.
Barry has spoken at prestigious events such as DIGICONF, The
Social Media Summit, The Global Youth Forum, The Bedaya
Program and the Internet City Excellence Series on the subject
of the digital marketing jigsaw; search engine optimisation, email
marketing, analytics and social media strategy and management.
Barry has also trained hundreds of companies and is a trainer and
lecturer with the Digital Marketing Institute and the International
School of Communications. You may have also heard Barry offer
his expertise on Dubai Eye, 108.3FM and Pearl FM, on the subject
of social media and the digital world. He set up the Beat The
Cyberbully Initiative Middle East chapter in 2014 and speaks to
students, parents and teachers about cyber safety, cyberbullying
and online reputation.
Venue
Institute of Public Administration (IPA)
Institute of Public Administration (IPA)
Telephone:
Fax:
The Institute of Public Administration was founded by the instrument of Royal Decree no. 93 of 10.4.1961, as a body-corporate, autonomous government agency. The purpose of its establishment was to increase the efficiency of public employees and educate them, so as to make them capable of shouldering their responsibilities and use their jurisdiction in a manner that would raise the level of administration and support the foundation of national economic development. In addition, the IPA contributes to the administrative organization of government departments, offers consultations on administrative problems referred to it by government ministries and agencies, undertakes administrative research, and enhances cultural ties in the field of public administration.
Course Fees
Date
12 — 16 April 2020
Final Fee
USD 5,495
Course fees include documentation, luncheon and refreshments. Delegates who attend all
sessions will receive a Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable
*
Book and pay full fee for two colleagues and the third attends for FREE
Not applicable in conjunction with corporate discounts
Payment to be settled before start of the course to avail the offer
This offer is not applicable on Early Bird Prices
For more information, email Andy Watts on
a.watts@informa.com
REGISTER FOR THE COURSE
Course Details
Start Date:
12 Apr 2020
Duration:
5 Days
Location:
Riyadh
Register
For detailed information about the course.
DOWNLOAD BROCHURE
Conduct group trainings for this course in your company.
IN-COMPANY TRAINING
For more information and group discounts, call +971 4 408 2864 or email
a.watts@informa.com
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Social Media Marketing Masterclass KSA