The Sponsorship Lab for Brands - Sydney Launch Session

The Sponsorship Lab for Brands provides CMO’s, Brand Managers and Sponsorship Managers the opportunity to share, solve and sometimes just vent about the challenges or highlight the opportunities that come from managing a sponsorship portfolio.

Some of the biggest challenges I am hearing about include:

• Convincing the powers that be of the value of sponsorships;

• Keeping the business focussed on the agreed objectives of sponsorships;

• Trying to make the rights holder relationship stronger - or as I say - do together better; and

• Wondering if you are working with the best activation, creative, media and supplier agencies. 

The Lab is open to brands involved with sponsorships to help share the collective knowledge, energy and insights to help marketing managers make a bigger difference, reduce the amount of unnecessary drama in the partnership space and create stronger relationships across the industry.