SALES & MARKETING STRATEGIES FOR STARTUPS & SMALL BUSINESSES
THIS IS A 1 HOUR 1 TO 1 CONSULTATION PROGRAM.
TO REQUEST CONSULTATION AT YOUR PREFERRED TIME WHICH IS NOT AVAILABLE ON EVENTBRITE, PLEASE DROP AN EMAIL TO CONNECT@LAKSHMANSINGH.COM
THE PROGRAM WILL COVER MANY ASPECTS INCLUDING THE FOLLOWING:
1. SALES (BASICS)
--- Who are your ideal customers or target audiance
--- What motivates new customers to buy ; & learn the customer behavior
--- What factors prevent a prospect from buying
--- How to improve bottlenecks in your sales pipeline
--- What is your forecast for the next period
2. MQL's (MARKETING QUALIFIED LEADS) & SQL's (SALES QUALIFIED LEADS)
--- How to optimize the QL's (Sales & Marketing)
--- Get to know the challenges with MQL's that are affecting your business
--- Learn how to get a good CAC with low MQL's
3. MRR & ARR (MONTHLY & ANNUAL RECURRING REVENUE)
--- Ways to enhance MRR & ARR
--- What affects or could affect an existing MRR
--- Why sometimes you must not rely or predict or calculate MRR / ARR
4. SALES PIPELINE (STAGES) & SPC
--- How to define your sales pipeline stages
--- The five stages of a typical sales pipeline
--- The essential Pipeline metrics you need to track
--- How to improve your sales pipeline
5. SALES FORECAST & PIPELINE FORECAST
--- What are the ways to get Forecast for Sales & Pipeline
--- The methods that heavily affects the sales forecasts
--- How to bend a curve when Forecasts are not working as supposed to be
6. MARKETING (BASICS)
--- Get to know how to get Earned Media & PR
--- Find out how to use Growth Hacks & Referral Programs
--- Learn how to make best use of Content & Inbound Marketing
--- The ways to do Cobranding & Affinity Marketing
--- How to apply Cause Marketing & P-O-P Marketing
--- Get to know the ways to use Word of Mouth Advertising
7. ONLINE BRAND BUILDING
--- Get to know what are the ways to Build a Strong Online Brand
--- Get to know the ingredients of Brand Building
8. DIGITAL MARKETING
--- Get to know how to use Digital Marketing & the Startegies for Business Growth
--- Get to know whether SEO or SEM or SMO is applicable to your Startup Business
--- How Affiliate marketing can help your business growth
--- Find out what are the ways to save money on Online Campaigns
--- How to make best use of Email Marketing campaigns to engage audiance
9. CLV (LTV) - HISTORIC & PREDICTIVE
--- How to predict CLV
--- What if CLV is highly Varying
--- How to work on Historic & Predictive CLV
10. CAC (COST & CONVERSION RATES)
--- How to reduce CAC by optimizing Sales & Marketing
--- How to ensure CAC is always less than CLV
--- Get to know the Customer behavior that heavily affects the CAC
11. WSP (WEIGHTED SALES PIPELINE)
--- How to assign values to each stages in WSP
--- Get to know what are the ways to PREDICT the WSP practicality
12. NPS (NET PROMOTOR SCORE)
--- Get to know the best ways to implement NPS
--- How to engage customers in NPS & How to perform NPS on ideal or dormant customers
13. BANT FRAMEWORK
--- How to use BANT in Sales for your business
--- Why NEED part cannot be predicted and how to make it predictable
--- Why the BANT in plain format may not apply to your Business
14. CHURN RATE
--- Get to know the methods to diminish CHURN RATE
--- Learn and understand the customer behavior for a low CHURN RATE
YOU & YOUR BUSINESS SHOULD BE IN GOOD SHAPE IF YOU HAVE FOLLOWED OR INCORPORATED THESE BASIC & ESSENTIAL ELEMENTS:
CAC, CLV, MRR, ARR, SQL'S, MQL'S, MODEL CANVAS, CUSTOMER BEHAVIOR MODELING, CUSTOMER ACQUISITION & RETENTION, ERP, CRM, KPI, KAM, MIS & EIS, BANT FRAMEWORK, SWOT ANALYSIS, ORGANIZATIONAL STRUCTURE, BUSINESS AUDIT & COMPLIANCES
ABOUT ME:
I am Lakshman Singh (Angel Investments, Business Advisor, Business Consultant, Business Auditor, Startups Mentor, Entrepreneur, CEO & Founder)
I have over 15 years of relevent experience and help people in business through Consultations, Advices & by Auditing the Businesses. I also help businesses by investing in them, mentoring them and giving them exposure of my network.
Web :
Blog :
Linkedin :
Email : Connect@LakshmanSingh.com
DO ASK ME ANY QUESTIONS THAT YOU HAVE & I'D BE HAPPY TO HELP YOU.
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