Startup Sales & Marketing Strategies

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Startup Sales & Marketing Strategies
Image from eventbrite.com
Thu 27 February 2020
Thursday 27 February 2020
7:30 AM - 8:30 AM
Ended

SALES & MARKETING STRATEGIES FOR STARTUPS & SMALL BUSINESSES

THIS IS A 1 HOUR 1 TO 1 CONSULTATION PROGRAM.

TO REQUEST CONSULTATION AT YOUR PREFERRED TIME WHICH IS NOT AVAILABLE ON EVENTBRITE, PLEASE DROP AN EMAIL TO CONNECT@LAKSHMANSINGH.COM

THE PROGRAM WILL COVER MANY ASPECTS INCLUDING THE FOLLOWING:

1. SALES (BASICS)

--- Who are your ideal customers or target audiance

--- What motivates new customers to buy ; & learn the customer behavior

--- What factors prevent a prospect from buying

--- How to improve bottlenecks in your sales pipeline

--- What is your forecast for the next period

2. MQL's (MARKETING QUALIFIED LEADS) & SQL's (SALES QUALIFIED LEADS)

--- How to optimize the QL's (Sales & Marketing)

--- Get to know the challenges with MQL's that are affecting your business

--- Learn how to get a good CAC with low MQL's

3. MRR & ARR (MONTHLY & ANNUAL RECURRING REVENUE)

--- Ways to enhance MRR & ARR

--- What affects or could affect an existing MRR

--- Why sometimes you must not rely or predict or calculate MRR / ARR

4. SALES PIPELINE (STAGES) & SPC

--- How to define your sales pipeline stages

--- The five stages of a typical sales pipeline

--- The essential Pipeline metrics you need to track

--- How to improve your sales pipeline

5. SALES FORECAST & PIPELINE FORECAST

--- What are the ways to get Forecast for Sales & Pipeline

--- The methods that heavily affects the sales forecasts

--- How to bend a curve when Forecasts are not working as supposed to be

6. MARKETING (BASICS)

--- Get to know how to get Earned Media & PR

--- Find out how to use Growth Hacks & Referral Programs

--- Learn how to make best use of Content & Inbound Marketing

--- The ways to do Cobranding & Affinity Marketing

--- How to apply Cause Marketing & P-O-P Marketing

--- Get to know the ways to use Word of Mouth Advertising

7. ONLINE BRAND BUILDING

--- Get to know what are the ways to Build a Strong Online Brand

--- Get to know the ingredients of Brand Building

8. DIGITAL MARKETING

--- Get to know how to use Digital Marketing & the Startegies for Business Growth

--- Get to know whether SEO or SEM or SMO is applicable to your Startup Business

--- How Affiliate marketing can help your business growth

--- Find out what are the ways to save money on Online Campaigns

--- How to make best use of Email Marketing campaigns to engage audiance

9. CLV (LTV) - HISTORIC & PREDICTIVE

--- How to predict CLV

--- What if CLV is highly Varying

--- How to work on Historic & Predictive CLV

10. CAC (COST & CONVERSION RATES)

--- How to reduce CAC by optimizing Sales & Marketing

--- How to ensure CAC is always less than CLV

--- Get to know the Customer behavior that heavily affects the CAC

11. WSP (WEIGHTED SALES PIPELINE)

--- How to assign values to each stages in WSP

--- Get to know what are the ways to PREDICT the WSP practicality

12. NPS (NET PROMOTOR SCORE)

--- Get to know the best ways to implement NPS

--- How to engage customers in NPS & How to perform NPS on ideal or dormant customers

13. BANT FRAMEWORK

--- How to use BANT in Sales for your business

--- Why NEED part cannot be predicted and how to make it predictable

--- Why the BANT in plain format may not apply to your Business

14. CHURN RATE

--- Get to know the methods to diminish CHURN RATE

--- Learn and understand the customer behavior for a low CHURN RATE

YOU & YOUR BUSINESS SHOULD BE IN GOOD SHAPE IF YOU HAVE FOLLOWED OR INCORPORATED THESE BASIC & ESSENTIAL ELEMENTS:

CAC, CLV, MRR, ARR, SQL'S, MQL'S, MODEL CANVAS, CUSTOMER BEHAVIOR MODELING, CUSTOMER ACQUISITION & RETENTION, ERP, CRM, KPI, KAM, MIS & EIS, BANT FRAMEWORK, SWOT ANALYSIS, ORGANIZATIONAL STRUCTURE, BUSINESS AUDIT & COMPLIANCES

ABOUT ME:

I am Lakshman Singh (Angel Investments, Business Advisor, Business Consultant, Business Auditor, Startups Mentor, Entrepreneur, CEO & Founder)

I have over 15 years of relevent experience and help people in business through Consultations, Advices & by Auditing the Businesses. I also help businesses by investing in them, mentoring them and giving them exposure of my network.

Web : https://www.lakshmansingh.com/

Blog : https://www.lakshmansingh.com/blog

Linkedin : https://linkedin.com/in/iamlakshmansingh

Email : Connect@LakshmanSingh.com

DO ASK ME ANY QUESTIONS THAT YOU HAVE & I'D BE HAPPY TO HELP YOU.

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THIS ONLINE PROGRAM WILL BE DELIVERED THROUGH VIDEO CONFERENCING

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