STRATEGIC MARKETING by the strategic formula and models approach*

STRATEGIC MARKETING BUDGET  :  Creating competitive advantage

Two day intensive workshop on how to write a marketing budget and justify it to top management.

Day ! :  the Diagnosis

Day2:  the plans

Target Groups

All marketing practitioners, product developers including entrepreneurs and directors and business analyst

Objective

Participants should be able to write a complete marketing budget that would create value to the company.

Training methodology

Case study through group dynamics and output presentation.

COURSE CONTENTS:  

Please bring your own note book and pen drive.

1. Industry gap analysis in marketing

2. Marketing problems and issues

3. SWOT identification

4. Market repositioning

5. Market Segments and targeted customers

6. Target Profile

7. Marketing Srategies

8. Cost volume Profit analysis to set the size

9. Product and market developments

10. E-market developments

11. Business models to support marketing

12. ROE positioning and strategising

13.  Market impact study through simulations

14. ROI feasibility on marketing change

15. Control and evaluation

Supplementary Notes

1. What is marketing
2. who are the marketing people
3. Main area and tactics
4. Product development
5. Marketing plans 
6. Advertising
7. consumer and product details

corporate objectives

Building a background

1. Goal measurements
2. Obstacles
3. Forecasts
4. Strengths and weaknesses
5. Strategies
6. Tactics
7. Products and Services
8. Correct weaknesses