STRATEGIC MARKETING by the strategic formula and models approach*

STRATEGIC MARKETING by the strategic formula and models approach*
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From Mon 6 April 2020 to Tue 7 April 2020
From Monday 6 April 2020 to Tuesday 7 April 2020
9:00 AM - 5:00 PM
Ended

STRATEGIC MARKETING BUDGET  :  Creating competitive advantage


Two day intensive workshop on how to write a marketing budget and justify it to top management.


Day ! :  the Diagnosis


Day2:  the plans


Target Groups

All marketing practitioners, product developers including entrepreneurs and directors and business analyst

Objective

Participants should be able to write a complete marketing budget that would create value to the company.

Training methodology

Case study through group dynamics and output presentation.

COURSE CONTENTS:  

Please bring your own note book and pen drive.

  1. Industry gap analysis in marketing

  2. Marketing problems and issues

  3. SWOT identification

  4. Market repositioning

  5. Market Segments and targeted customers

  6. Target Profile

  7. Marketing Srategies

  8. Cost volume Profit analysis to set the size

  9. Product and market developments

  10. E-market developments

  11. Business models to support marketing

  12. ROE positioning and strategising

  13.  Market impact study through simulations

  14. ROI feasibility on marketing change

  15. Control and evaluation

Supplementary Notes

  1. What is marketing
  2. who are the marketing people
  3. Main area and tactics
  4. Product development
  5. Marketing plans 
  6. Advertising
  7. consumer and product details


corporate objectives

Building a background

  1. Goal measurements
  2. Obstacles
  3. Forecasts
  4. Strengths and weaknesses
  5. Strategies
  6. Tactics
  7. Products and Services
  8. Correct weaknesses

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Excel College
No. 98 Jalan 14/1, Petaling Jaya, 46100, Selangor, MY
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Excel College
No. 98 Jalan 14/1, Petaling Jaya, 46100, Selangor, MY
Event from
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