STRATEGIC MARKETING by the strategic formula and models approach*
STRATEGIC MARKETING BUDGET : Creating competitive advantage
Two day intensive workshop on how to write a marketing budget and justify it to top management.
Day ! : the Diagnosis
Day2: the plans
All marketing practitioners, product developers including entrepreneurs and directors and business analyst
Participants should be able to write a complete marketing budget that would create value to the company.
Case study through group dynamics and output presentation.
Please bring your own note book and pen drive.
Industry gap analysis in marketing
Marketing problems and issues
Market Segments and targeted customers
Cost volume Profit analysis to set the size
Product and market developments
Business models to support marketing
ROE positioning and strategising
Market impact study through simulations
ROI feasibility on marketing change
Control and evaluation
- What is marketing
- who are the marketing people
- Main area and tactics
- Product development
- Marketing plans
- consumer and product details
Building a background
- Goal measurements
- Strengths and weaknesses
- Products and Services
- Correct weaknesses