Make sure that your Website SELLS not just SHOWS - Zoom Options Available

It’s all well and good to have a website that looks snazzy and has some great images on there, but is it actually closing the deal and pulling Interest through the sales funnel to Sales?

Find out how to structure your website, what to include (and leave out!) so that it becomes one of your strongest marketing tools.

Whether you’re outsourcing building your website or doing it yourself, this is an essential course to make sure that your ROI (Return On Investment) is as high as it can be.

This is what we’ll go through:

• How to choose which website building platform to use (Wordpress vs Squarespace etc)
• How to structure that all-important Home page
• Page by page analysis of what to include on your website
• How to write in a way that sells
• Deciding which images to include
• Including Key Word Analysis / SEO into your website
• Common website mistakes

BOSS’s website courses are presented by Liz Haselgrove who is an Authorised Trainer for Squarespace, after having built Squarespace websites for nearly a decade. This course will be relevant for all website platforms, including if you outsource it to a designer, although we’ll cover how some of these aspects work on Squarespace sites.

This course will be delivered via Zoom. You will be sent the link and materials in advance of the workshop. If you haven’t already downloaded Zoom to your laptop/desktop or the app to your phone/tablet, please do that before the workshop.

For the benefit of the entire group, latecomers will no longer be admitted.

BOSS Centre courses and sessions are ONLY available to people in Western Australia. If you are elsewhere, here’s the link to find your local service www.efs.org.au