Wellington DA Workshop: Keeping the pipeline filled – sales for creatives

Recommended for studio owners, self-employed creatives and agency account managers

If the thought of keeping your sales pipeline filled makes your skin crawl, you are not alone. Few people ‘enjoy’ the sales process, and even fewer feel particularly good at it.

If you are a studio owner, a self-employed creative, or an agency account manager with sales-based KPIs, then you will know what sales pressure feels like. You will likely carry the burden of maintaining a constant revenue stream for your business – an even heavier burden if you employ staff.

Creative businesses voraciously compete for a finite pool of clients. When you have sales responsibility, the pressure is on to not only source new business but to increase revenue for the clients you already have.

This workshop will help you to take the sting out of selling and give you practical tools to navigate the world of new business development.

This workshop will cover:

• Uncovering your USP.
• Where to look for new business.
• Cold calling: what to say and who to say it to.
• How to get past the ‘gatekeepers’.
• How to handle rejection.
• How to cross-sell and up-sell.
• How to track your calls.
• How to keep your pipeline filled.

About the facilitator:

Sarah Ritchie
Sarah Ritchie has walked in your shoes! She has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These days Sarah works for 3rdeye Consulting and specialises in supporting account managers and strengthening agencies. She is also the author of the 2018 book “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything”.